Oh, my god. It’s such a specific type. I mean they look young, none of them have got a beard. You know there’s a particular hairstyle, a particular face-type. There’s kind of innocence and boyishness. That’s what they’re — they know what the brand is — that’s what they are selling. They’re all kind of reflections of one image, There’s so little differentiation between these guys. It’s almost as if the boys themselves are not the point. It’s the vision. It’s kind of what you’re buying into. It’s the brand. And these guys are all just reflections of that.